I've spent over a decade working across video and motion, from filming and editing to global campaigns, 3D and interactive work. I still care about the smallest decisions: timing, weight, rhythm, light, and knowing when an idea needs another pass.

My work often extends beyond the frames on screen. As Senior Motion Designer and Technical Lead at Vidsy, I help shape projects, mentor designers and plan for the realities of production: changing briefs, tight turnarounds, multiple formats and hundreds of deliverables. The goal is not simply to make one strong piece. It is to keep the work strong as it scales.

The technical side grew out of the same work. I kept seeing talented designers lose hours to repetitive setup, fragile handovers and processes that broke under pressure. So I started building the fixes myself.

That work now spans native macOS apps such as MDKit and Music Match, Adobe extensions used by more than twenty motion designers at Vidsy, web apps, workflow redesigns and independent products such as .nook. Some are focused fixes for a single task; others support an entire team every day. MDKit alone is on track to save 8,000 to 10,000 production hours a year.

I see creative technology as part of my motion practice. It gives me another way to improve how the work gets made.