I've spent over a decade working across video and motion, from filming and editing to global campaigns, 3D and interactive work. I still care about the smallest decisions: timing, weight, rhythm, light, and knowing when an idea needs another pass.

My work often extends beyond the frames on screen. As Senior Motion Designer and Technical Lead at Vidsy, I help shape projects, mentor designers and plan for the realities of production: changing briefs, tight turnarounds, multiple formats and hundreds of deliverables. The goal is not simply to make one strong piece. It is to keep the work strong as it scales.

When I build a tool, I start with the designers who will use it: the repetitive setup, awkward handovers and small interruptions that break their concentration. I imagine how it will fit into their day before deciding what to build.

That work now spans native macOS apps such as MDKit and Music Match, Adobe extensions used by more than twenty motion designers at Vidsy, web apps, workflow redesigns and independent products such as .nook. Some are focused fixes for a single task; others support an entire team every day.